Project Overview
WiziPet is an innovative mobile app designed to help pet owners track their animal’s health while also offering a space to connect with a like-minded community of animal lovers. I was brought into the project during its development phase to enhance the existing interface, ensure visual consistency, and produce marketing visuals for app store publication.
My role involved UX/UI improvements, the design of new screens for the mobile app, and the creation of promotional visuals for both the App Store and Play Store, including banners and in-app elements aligned with the WiziPet brand identity.
My Approach
Building on partially completed mockups and an initial design system, I proposed a series of UX enhancements and designed new interfaces directly in Figma. I worked to harmonize the visual language across all screens and created marketing assets to support the app’s launch and visibility. These included App Store graphics and "Go to store" banners, all while respecting the brand guidelines and communication strategy.
The main focus was on clarity, user engagement, and ensuring a coherent brand experience across both product and promotional channels.
Key Highlights
UX/UI improvement of an in-progress mobile application
Visual consistency across product and marketing visuals
Store visuals and promotional assets aligned with WiziPet branding
Focus on accessibility, pet owner usability, and clear onboarding
Outcome
My contribution supported the product’s refinement and improved its visual appeal for both users and store presentation. The new designs elevated the brand and enhanced the onboarding and engagement experience for pet owners, helping the app stand out in a competitive market.
