Project Overview
Millet is a renowned French brand specializing in mountain and outdoor sportswear. This UX/UI project aimed to introduce a new "Loyalty Program" section into their existing e-commerce platform. The goal was to enhance customer retention by offering an intuitive interface that showcases rewards, statuses, and earned points — all without disrupting the existing site structure.
The project was framed as a UX design challenge: how to deliver added value to both Millet and its users through a non-intrusive, brand-aligned loyalty experience.
My Approach
I based the concept on a thorough analysis of Millet’s current site, its structure, and visual identity.
From there, I proposed a coherent, seamless integration of a new “Loyalty” section, including:
Wireframes and mockups showing user rewards, status levels, and point tracking
Special attention to clarity, readability, and content hierarchy
A visual approach that maintains Millet’s strong brand codes while improving UX accessibility
Key Highlights
Loyalty tab integration directly into existing account navigation
Focused interface design for earned points, rewards, and membership levels
Emphasis on brand consistency and a smooth, scalable user experience
Outcome
The final design proposal demonstrated how a fully integrated loyalty system could strengthen customer engagement without altering the main architecture of the site. This project was a strong exercise in UX strategy, e-commerce UX, and maintaining brand cohesion in a high-performance retail context.
